ABOUT:

Amour Caché is French for “hidden love” signifying the little details hidden throughout our design-focused lingerie. Our brand was started in 2020 by Agnes and Deean, two best friends and entrepreneurs who shared the challenge of finding the perfect bra with the perfect fit. As it turned out, many other women they encountered did as well.

When Agnes discovered she had breast lumps, it reminded the girls how ever-changing a woman’s body is. They began attending lingerie classes at the Fashion Institute of Technology (FIT) in New York and turned their passion into a business. Amour Caché's first bra was a sexy, luxurious pocketed bra made of Leavers lace that worked for breast cancer survivors, as well as non-survivors, creating product diversity that they felt the industry lacked.

Today, the girls continue to run their business with a personal touch, sourcing, designing, and meticulously sampling every piece. Each Amour Caché style undergoes 15 rounds of sampling and fittings with models of different shapes and sizes to make sure design and fit are not compromised.

To us, Amour Caché is a brand that prioritizes comfort, design, versatility, and support for all experiences, throughout all your walks of life.